---
title: Using Buttons to Strengthen your Calls-to-Action
description: Some tips for using buttons to strengthen your calls to action.
---

[PG Calc Blog ](https://blog.pgcalc.com)

# [Using Buttons to Strengthen your Calls-to-Action](https://blog.pgcalc.com/blog/bid/128590/using-buttons-to-strengthen-your-calls-to-action)

 Written by [Allison Snow](https://blog.pgcalc.com/author/allison-snow) | Feb 10, 2012 10:00:00 AM

Many of you are probably making use of email to drive traffic to your organization’s website. Driving traffic to your website is a smart idea, no matter what you’d like to motivate your prospect to do – read a success story, opt-in to continue to learn more about life income gifts to your organization, or even use your [planned gift calculator ](http://www.pgcalc.com/software/giftcalcs.htm)to model a planned gift.

Here are some tips for effective calls to action:****

**1. Let your prospect know exactly what happens next.  
**Don’t include a call-to-action that says “Model my gift” that leads to a form to fill out and is followed up by a call from a gift planner. Your prospect’s expectation is that the functionality is behind that link, and they won’t have to wait for it.  

**2. Be explicit on your button text.**  
One great use of buttons is to provide some “punch” and action to the end of a narrative. Suppose you send an email to supporters with a story about a student success story, or a new exhibit, or a new capital project.

Create buttons that are more expressive than “Learn More,” such as:

  <https://blog.pgcalc.com/blog/bid/128590/Example>

  <https://blog.pgcalc.com/blog/bid/128590/Example>

  <https://blog.pgcalc.com/blog/bid/128590/Example> ****

**3. Write with a purpose in mind.**   
The best calls to action follow**** content that is intended to inspire a specific next step.  

An effective call-to-action is the key to getting individuals to click-through to your desired next step. Historically, “Contact us” might have been a call-action. More likely, you’re calls to action now will look more like “Run a calculation now” or “Model my gift.” 

Thinking about what you want your prospect to do next is critical to determining how to influence the next destination – will it be your home page, an existing page on your site, or a dedicated landing page designed for a specific effort? 

[View full post](https://blog.pgcalc.com/blog/bid/128590/using-buttons-to-strengthen-your-calls-to-action)

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